Pepsi Perfect

 

Remember Back to the Future Part II? Okay, great. Now, remember the fake Pepsi Perfect product placement of “All I want is a Pepsi!” fame? Cool. To celebrate Back to the Future Day (October 21, 2015 - the day Doc and Marty visit in the future), we made Pepsi Perfect a reality.

Stolen factory footage, leaked patents, fake commercials at 3am, mysterious wild postings and bus shelters fueled fan speculation online and IRL: all culminating in a surprise launch at New York Comic Con.

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Agency: Barbarian

Art Director: Claire Manganiello

Copywriter: Emily Sheehan

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