@Pepsi

We were tasked with overhauling the look and tone of Pepsi's Instagram. We took them from 74K to 740K followers in a little over a year.

Looks like and all-nighter #Finals #Studybuddy 📚

🏆 #MVP: Most Valuable Pepsi 🏆

🏆 #MVP: Most Valuable Pepsi 🏆

Nice Can Lines #SpringBreak 😎🌴

Nice Can Lines #SpringBreak 😎🌴

Can’t rain on this parade 🌂🌂🌂🌂 #AprilShowers

Just this once, reality reality is better than virtual reality

Just this once, reality reality is better than virtual reality

Hint: pop a bottle of bubbles

Hint: pop a bottle of bubbles

Hope you’ve been practicing blowing out your candles for the past four years,  #leaplings #leapday

Hope you’ve been practicing blowing out your candles for the past four years,  #leaplings #leapday

You have excellent taste #HappyValentinesDay

You have excellent taste #HappyValentinesDay

Suit up: #BlackFriday favors the prepared

Suit up: #BlackFriday favors the prepared

Drive across the country, learn how to skateboard, read more, try that food you think you might hate, talk to strangers, draw a doodle a day, whatever it takes to make this year better, stranger and more adventurous than the last. Cheers!

Drive across the country, learn how to skateboard, read more, try that food you think you might hate, talk to strangers, draw a doodle a day, whatever it takes to make this year better, stranger and more adventurous than the last. Cheers!

Doesn’t Santa deserve some variety?  

Doesn’t Santa deserve some variety?

 

TFW you're stuck on the wrong side of the holiday party.


 

Agency: Barbarian

Art Director: Claire Manganiello

Copywriter: Emily Sheehan

Junior Art Director: Dhiya Choudry

Junior Copywriter: Ian Downey

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