The Crystal Trail


What better way to celebrate Crystal Pepsi’s nostalgia-fueled return to shelves than by partnering with the most formative computer game of our youth: The Oregon Trail Deluxe Edition?



Agency: Barbarian

Creative Director: Jill Applebaum

Art Director: Claire Manganiello

Copywriter: Emily Sheehan

Design: Mike Ma, Caelin Cacciatore, Alex Lang

Dev: Dan Nichols, Christian Clifford, Charlie Hoey